Everything you need to grow cannabis revenue

A CRM built for cannabis sales teams to cover more licensed retailers, close orders faster, and grow repeat business without growing headcount.

Orders from sample to invoice

Track every dispensary conversation, sample drop, quote, and PO in one pipeline so you never lose an order, forget a follow-up, or miss a reorder window.

  • Quick order entry from the field with mobile app
  • Pipeline tracking from sample to invoice close
  • Automated reminders for follow-ups and reorders

Territory intelligence that protects your spend

See every licensed retailer in your market, who buys what, and where your reps are focused so you stop paying for visits and samples that never turn into repeat orders.

  • Live database of active licensed retailers and buyers, so reps spend less time hunting for targets and more time selling.
  • Smarter territory assignment and coverage, reducing duplicate visits and wasted travel budget.
  • Market insights and analytics that show which stores drive the highest margin, so you can double down on what works.

Customer relationships that grow revenue

Give your team a single history for every dispensary—meetings, issues, promos, and orders—so anyone can pick up the account and keep revenue flowing if a rep changes or a buyer moves stores.

  • Complete interaction history and tasks so follow-ups never slip, improving close rates and reorder consistency.
  • Segmentation by retailer type, region, and performance to focus effort on high-value accounts.
  • Sales performance reporting that highlights churn risk and upsell opportunities before revenue walks out the door.

Built for modern sales teams

Every feature designed to help you sell more, faster.

Data you can actually use

Own all of your account, buyer, and order data in one place so you can move faster than the market, not start from scratch every time a rep leaves.

Less admin, more selling

Automated workflows and quick entry cut manual data work so reps can spend more time in stores and less time in spreadsheets.

Built for field reps

Reps log visits, samples, and orders on the road, giving you real-time visibility into which markets are working and which need support.

See where money is made

Dashboards show revenue, margin, and velocity by retailer so you can re-align reps and trade spend to the highest-return accounts.

Keep your stack, cut the chaos

Connect Sparrowhawk to finance and inventory tools so orders flow through with fewer errors, credits, and write-offs.

Help from people who know cannabis

Work with a team that understands cannabis sales ops and helps you design processes that reduce cost per order and increase sell-through.

Ready to see it in action?

Join forward-thinking sales teams who are preparing for the future.